vivid route's mission
Vivid Route is all about turning vision into reality. We create clothing that inspires clarity, purpose, and authenticity—made for the grind and built to celebrate every step of the journey. Stay real, embrace your route, and move with intention
our story
At VIVID ROUTE our story starts with a 15 years old, Aaron Williams. He had a moment of realization that would shape his future. Growing up, he saw how life really worked and knew early on he didn’t want to fall into the same cycle of financial struggle he seen others have.
Aaron wanted to level up and create a better path for himself. This drive pushed Aaron to think about how he could not only build his finances but also inspire others and create something meaningful. He wanted a business that made an impact and stood for something real. That’s when he started brainstorming. He needed a name, a concept, and a purpose that hit different. Something positive, something that spoke to people. After some deep thought, the name Vivid Route was born. It’s about seeing your vision clearly, making bold moves, and owning your journey. But just having the idea wasn’t enough. The real challenge was figuring out how to make it happen.
At 15, Aaron’s resources were tight. He didn’t have a job, and as a student-athlete, his schedule was packed. But he had a vivid vision and plenty of determination. When his birthday came, he saved up some money and received a Dontez Akram clothing brand course from his Aunt Tina. For Christmas, he asked for supplies, giving him the tools to start. With the course’s knowledge, Aaron learned to manage providers, handle production, and run a brand. Eddie, the owner of Flyeast, offered valuable advice to help him navigate the early stages. Aaron began running preorders, learning from every mistake and building confidence with every success. Step by step, he turned his vision into reality.
Today, Vivid Route stands as proof that with vision, determination, and hard work, dreams can become reality. Aaron’s goal is to keep growing, inspire others to find their own vivid routes, and show what’s possible when you move with intention.
